From PRD to Production: Designing a Test Strategy That Actually Works
NewMost test strategies don’t fail in execution. They fail before testing even begins. They start too late, focus too narrowly on automation, and miss the one thing that actually matters: understanding what we are building and why. Janna and Cara will walk you through building a modern test strategy from the ground up, starting with the product requirements document (PDR) and carrying that intent through test design, execution, and measurement. They will break down a practical, end-to-end approach to quality strategy that connects product intent to engineering reality. You will learn how to translate a PRD into meaningful test coverage, define metrics that drive real decisions, and design a strategy that scales across teams and systems. This session also explores where CI/CD and AI truly belong in your testing strategy. Not as shortcuts or output generators, but as accelerators for thinking, visibility, and smarter risk-based testing. You will leave with a clear, actionable framework for building a test strategy that is not just documented, but designed to work in the real world.
Janna Loeffler has more than twenty years of software quality experience. She holds a bachelor's degree in computer engineering and a master's degree in business administration. Working in a variety of software engineering roles, including development, testing, quality assurance, and DevOps, has provided her with a holistic view of software engineering. She has worked on a wide variety of products, such as industrial controls, embedded medical devices, websites, mobile applications, and theme park attractions. Janna has a passion for helping people build high-quality software more efficiently.
Cara Moccia is a Senior Product Leader with over 20 years of experience driving digital product strategy and enterprise transformation within a Fortune 100 global organization. She has led both customer-facing experiences and internal platforms, giving her a broad perspective on how products are built, delivered, and scaled. She currently leads product strategy for engineering and quality enablement tools, focused on improving developer experience, increasing delivery efficiency, and aligning product outcomes to business value. Cara works at the intersection of product, engineering, and quality, helping teams move beyond output-driven delivery toward value-driven decision making.

