STARWEST 2026 - Industry Insights

Wednesday, September 23

Alfred Querubin photo
Tricentis
IND1

AI Wrote the Code. Do You Have Enough Tests to Trust It?

Wednesday, September 23, 2026 - 11:30am to 12:15pm

AI is writing code faster than most quality engineering teams can test it. Requirements change overnight, delivery cycles compress by the week, and the manual processes that once kept pace are now the bottleneck. The question isn't whether your testing strategy needs to evolve — it's whether it already has.

In this session, we'll cut through the hype and get practical about what AI-accelerated development actually means for QA teams on the ground. We'll examine the real failure modes that emerge when coverage decisions stay reactive, when tools stay siloed, and when test creation can...

IND2

Your AI Wrote the Code and the Tests. Who's Actually Checking

Wednesday, September 23, 2026 - 11:30am to 12:15pm

Coding agents now write a large and growing share of production code, and they'll happily write the tests for it too. But an agent grading its own homework isn't verification. This session looks at why the author cannot be the verifier, what breaks when AI checks its own work (drawing on recent research into agent overconfidence and reward hacking), and a practical framework for independent verification that keeps quality ahead of AI-speed development. We'll close on where human testers decisively win, and how QA shifts from writing tests to owning quality strategy.

Joanna Schloss photo
Applitools
Andrew Male photo
Applitools
IND3

Gilead Sciences & Medtronic MiniMed on AI-Powered Quality Engineering: Speed, Scale, and Compliance

Wednesday, September 23, 2026 - 11:30am to 12:15pm

In mission-critical fields like biopharma and medical technology, software failure isn't an option; however, quality engineering teams face relentless pressure to release faster. How do industry leaders balance rapid innovation with uncompromising compliance, safety, and regulatory standards?

In this executive panel, quality engineering leaders from Gilead Sciences and Medtronic MiniMed join Applitools to share their real-world strategies for modernizing software quality. Learn how these enterprise pioneers leverage deterministic AI and automated visual testing to eliminate test...

Joseph Hurley photo
Digital.ai
IND4

Stop Grading the AI. Start Teaching It.

Wednesday, September 23, 2026 - 11:30am to 12:15pm
VIRTUAL ONLY

Does the tester survive AI? Wrong Question. Agents now write both code and tests, and the industry's instinct-putting a human downstream to grade output-doesn't scale. It also wastes the quality engineer's judgment in the least useful spot possible.

The real answer: teach agents your standard once, so every session inherits it automatically. That's Quality Experience Lay (QEL).

This session shows QEL like in Digital.ai Testing-a standard authored once, inherited across agent-driven test authoring, and proven on real devices and browsers, including hardened obfuscated builds...

Eugene Grady photo
BrowserStack
IND5

Agentic AI in Action: Unifying Your IDE & Testing Toolchain

Wednesday, September 23, 2026 - 12:30pm to 1:15pm

Ever wondered how other QE teams are actually using AI in their day-to-day work? We spoke with 200+ organizations to find the answer. While 94% of teams are already using AI in software testing, their use cases and ROI vary widely. What seems to matter most is how well they integrate AI within existing workflows.

In this session, we will share our research findings and showcase how companies like Wells Fargo, Amazon, Nike, and Spotify use a Unified Test Stack powered by Agentic AI to deliver measurable, practical value. We will introduce BrowserStack Test Companion and demonstrate...

Greg Hodgkinson photo
Prolifics
Naseer Mohammed photo
McKesson
IND6

Panel: People + Agents in Real-World Quality Engineering — Lessons from Finance, Legal, Higher Ed & Pharma

Wednesday, September 23, 2026 - 12:30pm to 1:15pm

Financial Services. Legal. Higher Education. Pharma. Four very different industries, but all facing the same fundamental shift: what happens when AI agents become part of the software delivery and quality engineering team?

At Prolifics, we believe the future is people and AI agents working side by side to deliver value. But this is bigger than another evolution in software delivery. Agile transformed how we built software 20 years ago. We believe people + agents will drive a transformation several times greater — fundamentally changing the economics, speed, roles, and lifecycle of...

Naveen Srinivasan photo
Aspire Systems
IND7

Before the Agents Run Wild: Some Boring Stuff We Really Need to Fix

Wednesday, September 23, 2026 - 12:30pm to 1:15pm

Your vendor clicks one button, a full test suite writes itself, and every leader in the room asks the same question: "why aren't we already doing this?" This session is the honest answer to the boring one nobody puts on a demo slide. Through one real transformation story from Fortune 500 retail, we'll walk the deeply unglamorous work that decides whether an AI agent becomes your best hire or your fastest way to scale chaos. Because before you let the agents run wild, someone has to fix the floor they're about to run on and AI doesn't transform your quality engineering, it inherits it.

IND22

A Roster Is Not an Offense: Quality Orchestration in Agentic Delivery

Wednesday, September 23, 2026 - 12:30pm to 1:30pm
VIRTUAL ONLY

Most quality organizations have capable people and tools that (usually) get the job done. The coordination between them is where releases actually slow down. QA & Testing activities run across a variety of tools and reports; a mobile tool, a separate API tool, a device farm on its own contract, performance owned by another team, and results reconciled by hand. Agentic delivery raises the price of those gaps. When agents generate tests, repair them, and execute continuously, authoring stops being the constraint and coordination takes its place. A quality function organized around...

Eric Beck photo
Quality Professionals
IND8

Building Trust in AI-Powered Testing: Overcoming Hallucinations and Improving Quality

Wednesday, September 23, 2026 - 1:30pm to 2:15pm

AI is already part of the software testing lifecycle. Teams are using it to analyze requirements, generate test cases, assist with automation, and prioritize testing effort. The productivity gains are real, but so are the risks.

This session explores one of the most significant and least discussed challenges of AI in software testing: hallucinations. Not as a theoretical concern, but as a practical quality engineering problem that is already showing up in test suites, automation scripts, and release decisions.

Through real-world scenarios and practical frameworks, this session...

Donovan Brady photo
Leapwork
IND9

The Enterprise Gap: Why Every Successful Open Source Project Eventually Needs a Platform

Wednesday, September 23, 2026 - 1:30pm to 2:15pm

The history of enterprise software follows a familiar pattern.

Linux. Git. Docker. Kubernetes. Terraform. Each began as a powerful open source project embraced by developers before eventually becoming foundational enterprise technology. Along the way, every one encountered the same challenge: the growing gap between what individual developers need and what organizations require to operate those technologies securely, reliably, and at scale.

Today, Playwright is following the same path.

In this session, we'll introduce the concept of The Enterprise Gap—the predictable...

Daniel Lagomarsino photo
SmartBear
IND10

Expanding Coverage with AI: Finding the Balance Between Human-led and Agent-led Testing

Wednesday, September 23, 2026 - 1:30pm to 2:15pm

Where does your team draw the line between human-led and agent-led testing? Some testers want full control over every test case. Others want AI to explore the app on its own and catch what no one thought to test for. Both are right, depending on where you sit on the road to autonomous testing.

In this session, Dan Lagomarsino of SmartBear shows how SmartBear Reflect and BearQ™ deliver controlled autonomy.

See how Reflect turns plain-English steps into codeless, self-healing tests that keep testers in control, and how BearQ autonomously explores your app to surface untested...

IND11

Leading Cost-Cutting Initiatives by Improving Quality

Wednesday, September 23, 2026 - 2:45pm to 3:30pm

More and more companies are cutting costs and doing layoffs, and QA is often among the first to be cut. Yet it is precisely us QA folks who can lead cost cutting initiatives while improving quality and saving some time and effort too!In this talk, I suggest ways to gather numbers for the internal and external failure costs the company is already paying. We then will come up with a cost-cutting proposal with zero sacrifice on quality, and partner up with teams outside of engineering to improve the chances of the proposal acceptance.Let’s be the people who improve quality by cutting failure...

Andrew Melton photo
OpenText
IND12

Can You Prove Your AI Tests Work? Building Trust Through Governance, Traceability & Evidence

Wednesday, September 23, 2026 - 2:45pm to 3:30pm

Your team is already using AI to generate tests, analyze failures, and accelerate delivery. But as adoption grows, a harder question surfaces: can you trust what it produces, and prove it?

Generating AI outcomes is easy. Explaining them, validating them, and demonstrating compliance when auditors, regulators, or leadership demand evidence is where most teams hit a wall.

This session explores practical strategies for operationalizing trusted AI across the delivery lifecycle. Learn how to reduce hallucinations through governed knowledge, trace requirements to AI-generated tests...

Chris Faraglia photo
TestRail
IND13

From Test Cases to AI-Ready Quality Data: Why Structure Matters

Wednesday, September 23, 2026 - 2:45pm to 3:30pm

AI is only as good as the data it can access. When testing information sits scattered across documents, tickets, logs, and free-form notes, AI struggles to understand context, relationships, and history.

Healthcare has faced a similar challenge, using NLP and AI to extract valuable information from unstructured clinical notes alongside structured electronic medical records. Software quality is approaching a similar inflection point.

Platforms like TestRail provide the structured foundation AI needs: test cases, results, requirements, defects, and traceability organized into one...

Thursday, September 24

UiPath
Deloitte
IND14

The Software Tester's Evolution: AI is the Sidekick, You are the Hero.

Thursday, September 24, 2026 - 9:45am to 10:30am

AI coding agents are accelerating software development, creating more change and more risk for testing teams to evaluate. Testing must evolve with it.

Join UiPath and Deloitte to explore how practitioners can harness agentic AI to increase their impact while moving from repetitive execution toward orchestration and quality leadership.

Discover:• The New Reality: Why AI-accelerated development is increasing testing demand• The Tester Evolution: Shift from repetitive work toward judgment, orchestration, and higher-value testing• Practical Agentic Testing: See AI-powered test...

Adam Sandman photo
Inflectra
IND15

Testing AI and Testing With AI: Engineering Trust in a Non-Deterministic World

Thursday, September 24, 2026 - 9:45am to 10:30am

As software development pivots to AI-driven agents and autonomous workflows, quality assurance stakes have never been higher. Inflectra CEO Adam Sandman will demonstrate the company's latest AI innovations.

This session dives into Inflectra.ai, a native plugin accelerating deterministic test management and automation. From automatically generating test cases and identifying risks to self-healing automated tests when application changes occur, Inflectra.ai enhances existing workflows...

IND16

Test What Matters. Skip What Doesn't. Ship.

Thursday, September 24, 2026 - 9:45am to 10:15am

Testing shouldn't be the reason your releases slow down. Yet for most engineering teams, it is. Large regression and E2E suites dominate pipeline time, drive up cloud costs, and produce noisy failures that trigger reruns "just to be safe." As AI-assisted development floods repos with overlapping changes, running every test on every PR no longer scales.

CloudBees Smart Tests ends retry theater — running only the tests that matter for each change, surfacing flaky noise automatically, and cutting compute waste without touching a single tool in your stack. Compatible with Jenkins, GitHub...

TestMu AI
TestMu AI
IND17

Your AI Agents are Confidently Wrong: Let’s Fix That

Thursday, September 24, 2026 - 11:15am to 12:00pm

Confidently wrong AI has a price tag, and in 2026, it's a line item. Your AI agent will never tell you it's wrong — it doesn't know it's wrong. It ships code and answers customers with total confidence, whether it's right or has just invented a refund policy that doesn't exist. Confidence isn't correctness, and an agent can't grade its own work. Failures look like green checkmarks — until a customer or regulator finds one. 99% of organizations deploying AI report losses, averaging $4.4M each. The fix: an independent layer that verifies agents before they reach customers, not after.

Eugene Grady photo
BrowserStack
IND18

Agentic AI in Action: Unifying Your IDE & Testing Toolchain

Thursday, September 24, 2026 - 11:15am to 12:00pm

Ever wondered how other QE teams are actually using AI in their day-to-day work? We spoke with 200+ organizations to find the answer. While 94% of teams are already using AI in software testing, their use cases and ROI vary widely. What seems to matter most is how well they integrate AI within existing workflows.

In this session, we will share our research findings and showcase how companies like Wells Fargo, Amazon, Nike, and Spotify use a Unified Test Stack powered by Agentic AI to deliver measurable, practical value. We will introduce BrowserStack Test Companion and demonstrate...

Ian Verhaegen photo
Panaya
Yuval Gal photo
Panaya
IND19

From Requirement to Regression: How AI Changes What Testing Actually Does

Thursday, September 24, 2026 - 11:15am to 12:00pm

Developers don't write most of their code from scratch anymore, they generate it. That's already changed the pace of software delivery, and it's now landing directly on QA: more changes, more code, more required coverage, without bigger teams.This session looks at what that means for testing in practice. We'll walk through a workflow where AI does real work: turning a requirement into a starting point instead of a blank page, deciding what's worth automating, and scoping regression to what actually changed.

Andrew Melton photo
OpenText
IND20

Can You Prove Your AI Tests Work? Building Trust Through Governance, Traceability & Evidence

Thursday, September 24, 2026 - 12:30pm to 1:15pm

Your team is already using AI to generate tests, analyze failures, and accelerate delivery. But as adoption grows, a harder question surfaces: can you trust what it produces, and prove it?

Generating AI outcomes is easy. Explaining them, validating them, and demonstrating compliance when auditors, regulators, or leadership demand evidence is where most teams hit a wall.

This session explores practical strategies for operationalizing trusted AI across the delivery lifecycle. Learn how to reduce hallucinations through governed knowledge, trace requirements to AI-generated tests...

IND21

Unlocking MCP Potential to Deliver Business Value with Xray and Jira

Thursday, September 24, 2026 - 12:30pm to 1:15pm

You already know context is everything for AI, and MCP has become the go-to way to feed it. But dumping raw data at your AI isn't a strategy. Real value comes from the tools you build around that context, connecting requirements, tests, and defects to capture true product intent. Xray's MCP uses AI and semantic search to turn your test data into meaningful context fueling every SDLC phase: plan, code, validate, release. Come observe an end-to-end agentic workflow pairing Xray's MCP and skills with Jira Assignable Agents to move work from idea to release with QE expertise baked in.

Trent Maynard photo
Global Shop Solutions
IND23

Mission Improbable: Automating a Codebase That Wasn't Built for It

Thursday, September 24, 2026 - 1:30pm to 2:15pm

Many organizations struggle to automate legacy applications that were never designed for testability. This session shares how Global Shop Solutions transformed a 10 million-line codebase from manual-only testing into a mature automation infrastructure running over 280 hours of tests overnight. Learn how we selected the right automation approach, leveraged global resources, empowered developers with targeted testing, and built a flexible framework that evolves alongside ongoing application modernization. We'll also show where AI now fits into that infrastructure, quietly changing how we...

Hector Ramirez photo
Softtek
IND24

From Test Automation to Agentic Quality Engineering

Thursday, September 24, 2026 - 1:30pm to 2:15pm

AI is moving beyond assistance toward systems that can reason, pursue goals, use tools, and collaborate with other agents. What does this shift mean for Quality Engineering? This session provides a practical path from traditional test automation to Agentic QE. We’ll explore how to build an agentic testing ecosystem using existing automation, specialized agents, orchestration, and human oversight; how to systematically evaluate agents before entrusting them with QE responsibilities; and how trusted QE agents can integrate into the broader Agentic Software Engineering lifecycle, while...

Don Jackson photo
Perforce
IND26

Intent-Based Testing: Moving Beyond Static Scripts in the Age of AI

Thursday, September 24, 2026 - 3:00pm to 3:45pm

AI-driven development is accelerating software delivery faster than traditional test automation can keep pace. Static scripts are brittle, costly to maintain, and quickly fall behind rapidly changing applications, creating a widening AI velocity gap, a rising maintenance burden, and a growing skills bottleneck.

Even AI-powered copilots and self-healing approaches fall short. They still depend on human-in-the-loop approval and introduce context-switching friction, further compounding the skills bottleneck — as more scripts require work, the demand for skilled engineers to handle...

IND27

Rethinking the STLC in the Age of AI Agents

Thursday, September 24, 2026 - 3:00pm to 3:45pm

AI agents are moving beyond simple test case generation into active participants across the entire Software Testing Life Cycle. This session walks through how autonomous and semi-autonomous agents can support each STLC phase, turning requirements into testable scenarios, generating and prioritizing test cases, executing and self-healing automated suites, triaging failures, and synthesizing coverage reports, while highlighting where human judgment still has to stay in the loop. Attendees will leave with a phase by phase map of where agentic AI genuinely reduces manual effort today, where...

Jeff Payne
Coveros
IND28

AI-Assisted Testing: Using GitHub Copilot and Other Tools to Accelerate QA

Thursday, September 24, 2026 - 3:00pm to 3:45pm

There is no question that Generative AI models can improve the productivity of almost every role within the software development process. However, while a lot of attention has focused on generating software using tools such as GitHub Copilot, Amazon CodeWhisperer, Tabnine, and more, these tools can assist software testers in their job too. Join Coveros CEO Jeffery Payne to explore how Generative AI solutions help software testers generate and supplement tests, create automated test scripts, and even suggest improvements to what you’ve already created. Learn how AI can increase test...