Lou Franco

Lou Franco has been a software engineer and manager for over thirty years and has a passion for automated testing. He has worked for four startups and the companies that acquired them, with the most recent being Trello, who was acquired by Atlassian. He is a co-author of Hello! iOS Development and his new book, Swimming in Tech Debt, was published in 2025. Lou is currently an independent software engineering advisor. You can learn more about him at https://loufranco.com, where he has been blogging about software development for over 20 years.