#A11y, aka Accessibility is a hot topic nowadays. It is not only an important business priority for each digitally transformed company to increase user retention and sales revenue, but it also ensures that people with disabilities can use any digital product without any barriers. Many organizations started to focus on digital accessibility by investing tremendous amounts of budget in vendor or user testing post product deployment. However, quite a portion of this budget can be eliminated by educating their product teams, especially engineers to adopt accessibility automated test in their...
Jia Ma
Senior Product Manager
Microsoft
Jia Ma is a technically skilled Co-Founder and Product Manager with years of experience in leading multiple product teams and organizations concurrently delivering cost effective products and services, with obsession over customers and passion for data. She is currently a Senior Product Manager within Data Platform + Growth Team at Microsoft. With over three years of software development experience, over six years of product/program management experience, and subject matter expertise in digital accessibility, Jia deeply understands technical challenges of digital accessibility for software developers, and knows how to demystify accessibility for business leaders, program/product managers, and engineers at different career levels.