STARWEST 2026 - Product Manager
Customize your STARWEST 2026 experience with sessions covering product management.
Monday, September 21
Become an AI Power User
Impostering a bit in the AI-verse? Overwhelmed by daily AI announcements? Unsure you're using AI most effectively? Tiny bit of FOMO? Jeremiah has you covered! In this workshop, he'll help you become an AI Power User. Become a boss at your job, whatever your role or industry! He'll show you where AI shines and where you'll want to be careful, plus toss you lots of hands-on practice. In the time together, Jeremiah will help you pinpoint YOUR niche, build a custom AI assistant, and develop a comms strategy to show off your new skills. You'll walk out with cutting-edge knowledge, a...
Stop Guessing and Start Planning with Better Behavior Discovery
Are you tired of working on user stories that seem to be missing vital details for testing? Are you frustrated with being left out of vital design conversations? Or are you fed up with sizing estimates that never turn out to be true to reality? Then it’s time to stop guessing your way through product development and start planning it with better behavior discovery. In this tutorial, we will learn how three vital roles – business, development, testing – can collaborate on what features to build and test through the structured activities of story mapping and example mapping. We will practice...
Tuesday, September 22
Agentic AI: From Rules to Reasoning
NewAI agents have existed for decades, but generative AI has fundamentally changed what agents can do and how they are designed and built. Come and explore the evolution of AI agents across two major waves. First, learn the foundations of Agentic AI through agents built using rules, heuristics, and traditional machine learning, examining where these approaches excel and why they struggle with complexity, ambiguity, and scale. Then dive into the second wave of agents powered by generative AI and multimodal large language models. These modern agents can reason, plan, use tools, and interact...