STARWEST 2019 - It's Not All Rainbows & Unicorns (The Picture This Clothing Story) | TechWell

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Friday, October 5, 2018 - 8:30am to 9:45am

It's Not All Rainbows & Unicorns (The Picture This Clothing Story)

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When Picture This Clothing launched in August of 2016 and instantly went viral, the media made it sound like Jaimee was a "simple mom" who stumbled upon a great idea and struck gold. What they didn't share is the teamwork, the trials-and-error, and the years of work that happened before this viral success. While her current day-to-day is quite literally surrounded with imagination, unicorns, and rainbows, Jaimee delves into the struggle of self-worth, re-designing her life, and how her compass of intention positioned everything that has unfolded as she shares the story of how Picture This Clothing came to be and how it's gone so far.

Jaimee Newberry
Picture This Clothing

Jaimee Newberry worked in the web interaction, design, and development industry from 1998 to 2013, with emphasis on empathetic and behavioral psychology-applied interface design for web, mobile web, and iOS applications. Currently, she is the cofounder and CEO of Picture This Clothing, which started as a passion project launched by a single tweet from her personal Twitter account. Jaimee has also served as a board of directors member, as an advisor, and as an executive coach for banking, tech, telecom, and application development and design firms. Across her career, she's worked with high-profile companies like Apple, Disney, Nintendo, Zappos, and many more.