STARWEST 2021 Industry Presentation : Keeping your UI Automation Efforts Scalable, Valuable, and Under Control


Thursday, October 8, 2020 - 1:00pm to 2:00pm

Keeping your UI Automation Efforts Scalable, Valuable, and Under Control

Presented by: 

Serious Automated UI testing efforts require both Model-based and Traditional methods for any modern QA organization. However, as UI testing deliverables become more critical in order to keep up with CI/CD release cycles they often become difficult to maintain and show poor ROI. During this session, Mike will examine the inverse relationship between complexity and achieving ROI, and how overly complex frameworks will not scale over time and can be self-defeating. It’s critical to keep a large implementation under control, making sure the process will scale and show value as soon as possible to the people that matter. 

  • Learn how to take control of your UI testing efforts, even in a world where release cycles are unwieldy and difficult to maintain
  • Explore the strategies and pitfalls of UI Automation efforts
  • Discover how to make your system attractive to internal users, keep your code elegant, define acceptance (and stick to it!), and have the right hardware in place 

Mike Fey


Mike is a Solution Architect with Eggplant Software. He has been involved in the software development and testing space since 2005. Mike currently works with his team helping businesses in the Central and Western United States to test, monitor and analyze the end-to-end customer experience, to help them achieve positive business outcomes. In his free time, Mike enjoys playing golf and water sports.