STARWEST 2018 Industry Presentation : Assuring Business Outcomes through Customer Experience Optimization

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Thursday, October 4, 2018 - 11:15am to 12:15pm

Assuring Business Outcomes through Customer Experience Optimization

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• Customer experience monitoring can provide insights on how real users are using a software process and whether the system is meeting its business goals.
• Software can be tested in terms of customer experience, rather than the traditional view of functional, performance or other forms of testing.
• Customer experience insights can be used to link the world of customer analytics back to the development process — to provide a tangible improvement in code which can have a measurable business improvement benefit.

Michael Giacometti

Eggplant